Page 2 - 2018 TR WWW

2SS • What Women Want • An Advertising Supplement to the Three Rivers Edition • Sunday, August 19, 2018
staying on track page 3
cover story page 4
brilliant hues page 6
lighten up page 7
styliing tips page 8
whatwomenwant staff
EDITORIAL
Staci Miller Franklin, niche publications director
Wendy Miller, special sections manager
Sarah DeClerk, section coordinator
Karen Laskey, copy editor
Staci Vandagriff, photographer
Leanne Hunter, designer
Macie Lummus, designer/writer
Cody Graves, writer/photographer
ADVERTISING
Sloane Grelen, director of zoned advertising
Terry Cody, advertising manager
Michele Graves-Roush, account executive
SKIN deep A guide to common spa treatments
The desire for healthy, clean-looking skin drives the multibillion-dollar cosmetics and skin-care industry. According to data from the Semi-Annual Consumer Insight Snapshot from DermStore, a skin-care e-commerce website, 67 percent of consumers surveyed are “very” or “extremely” interested in trying products for their specific skin concerns.
The top-five skin concerns across the United States include aging, uneven skin tone, sensitive skin, dark circles and sun damage. To address concerns about their skin, consumers are increasingly turning to in-spa services such as facials, peels and fillers. However, navigating spa jargon can be tricky. Here are some popular services and what they entail.
CHEMICAL OR FRUITACID PEEL
Chemical and fruit-acid peels re- ly on various acids to exfoliate and peel away the outer layer of skin. The skin beneath is usually more smooth and less wrinkled. Some deep peels target the middle layer of skin to remove damaged skin cells. According to the American Society for Dermatologic Surgery, peels can be used to treat a variety of conditions, ranging from acne to aging skin to scars. Alpha-hydroxy
acid and lactic acid may be used in mild peels. Trichloroacetic acid and phenol are used for more potent chemical peels. Peels are best left to an aesthetician or a dermatologist.
TRADITIONAL FACIAL
A traditional facial typically be- gins with a cleansing of the face, using steam to open up pores. This process helps clear out impurities. Depending on an individual’s skin type or concerns, a mild scrub may be used to exfoliate dead skin cells, dirt and oils. A hydrating mask or lotion will be applied to soothe the skin after treatment.
FACIAL MASKS
Masks may contain many different ingredients designed to treat various skin problems.
A paraffin mask, for example, may be used to open pores and moisturize dry skin. After the skin has been cleansed, melted paraffin wax is
Many women turn to professional spa treatments to achieve healthy, glowing skin, but navigating spa jargon can be a bit tricky.
applied on top of a thin gauze mask. Masks of clay, kaolin or bentonite help draw oil and dirt to the surface of the skin, resulting in a tightening effect. There are a number of other masks; discuss the benefits of each with an aesthetician before having the treatment applied.
COSMETIC FILLERS
Injectable dermal fillers can soften facial creases, remove wrinkles and improve the appearance of scars, ac- cording to the American Society of Plastic Surgeons. These procedures are best left to professionals.
MICRODERMABRASION
In microdermabrasion, layers of dead skin are buffed. This dead skin
may have accumulated due to age and sun exposure. Many spas em- ploy a device that scours the skin using micronized aluminum-oxide crystals. Similar at-home products use motorized spinning brushes that employ bristles to slough off skin cells.
LYMPHATIC MASSAGE
Many facial treatments also in- clude some massage. With lymphatic massage, particular pressure points are targeted to release strain from tension headaches and may even re- duce skin puffiness. Massaging the skin can promote blood flow and lead to a rosier, more youthful glow.
— Courtesy of Metro Creative
TIME-WISE
HOW TO MAKE THE MOST OF YOUR DAYS
BY MACIE LUMMUS / SPECIAL SECTIONS WRITER
GET AN EARLY START
The best way to start
a productive day is to
get up early enough to prepare for it, mentally and physically. Extra time in the morning reduces stress throughout the day and has even shown to strenthen the immune system.
PLAN AHEAD
At the beginning of each week, it’s helpful to write
an overview of tasks that need to be completed, events that are happen- ing and goals to achieve. Then each night, develop
a more thorough plan for the next day.
10-12 MINUTES INVESTED IN PLANNING YOUR DAY SAVES AT LEAST 2 HOURS OF WASTED TIME & EFFORT
BE REALISTIC
“Be OK with what you ultimately can’t do, because there is so much you CAN do.”
— Sam Berns, advocate for progeria awareness
DECLUTTER
TO-DO LISTS
While it is easy to write low-priority tasks and fillers to take up space on the calendar, this can actually be more damaging than it is productive. Look over tasks and decide what can be tossed out so your focus can be directed toward more important tasks.
ADJUST PLANS AS NEEDED
It’s important to not overwhelm
the week’s plan with unrealistic expectations. Evaluate the length of time that tasks will take and what outside things are going on in your life to better realize how much can fit into one day.
REVIEW PLANNER BEFORE SOCIAL MEDIA
It’s easy to hit snooze on a phone alarm and immedi- ately dive into various social-media platforms; how- ever, in order to start the day off more productively, it is important to avoid social media until after looking over a planner so there is a clear direction for how the day should go.
CARVE OUT TIME FOR SELF-CARE
With a busy schedule ahead, self-care is often neglected, but a clear mind and healthy body are vitally important for success. Find a good skin-care routine and productive hobbies that inspire a greater sense of well-being.
CELEBRATE SUCCESS
“If we learn to balance excellence in work with excellence in play, fun and relaxation, our lives become happier, healthier and a great deal more creative.”
— Ann McGee-Cooper, author
Acknowledging accomplishments helps keep the balance between productivity and the positive in life. Recognize the ways in which goals were achieved, even if it’s just penciling in a “job well done.” Take the extra time to treat yourself after larger, more stressful projects.
THE AVERAGE PERSON GETS 1 INTERRUPTION EVERY 8 MINUTES
= 4 HOURS OF INTERRUPTIONS EACH DAY
Don’t let life disrupt productive momentum, and realize that
obstacles will get in the way, no matter how thoroughly you plan. When this hap- pens, take a breather and review to-do lists and
calendars, moving things together in a way that is
most productive.
...
STAY ACTIVE
Getting the right amount of exercise should be
a top priority on any to-do list in order to keep energy levels up and maintain a healthy body. Even something as simple as a 30-minute walk or beginner’s yoga can go a long way toward meeting
exercise goals.