Page 4 - TR What Women Want May 2016

4SS • What Women Want • An Advertising Supplement to the Three Rivers Edition of the Arkansas Democrat-Gazette • Sunday, May 1, 2016
Here to help
HUE
Prolong the life of your hair color
Women have been coloring their hair for centuries, experimenting with different materials and chem- ical combinations to achieve their desired looks. In the mid-1800s, chemists began to work with non-natural dyes for the textile industry.
At least one of the chemicals used in a dye derived from coal tar formed a color when exposed to air. This molecule, called para-phenylenediamine, or PPD, even- tually would go on to form the foundation for many permanent hair dyes.
Both men and women color their hair, but women tend to be more avid colorists. Many women stick to a strict schedule of color maintenance, returning to the salon every four to six weeks for touch-ups.
At an average cost of $50 to $80 for a single-process permanent color, according to polling by Angie’s List members (foil treatments and balayage highlights can cost more), the costs of keeping color looking fresh and vibrant can add up.
It’s understandable that women want to prolong the life of their hair color to stretch out their budgets. Ex- plore the different ways to extend the life of hair color and enjoy healthier-looking locks.
Understand the difference between products.
Hair color comes in various formulations. Semi- and demi-permanent colors deposit color without lightening and will wash out gradually after a certain number of shampoos. Permanent hair colors use a combination of components to open up the hair cuticle so that natural hair color can be lightened and color deposited as well. Someone unsure of a color may want to try a semi-per- manent formulation, then look to the permanent equiv- alent when satisfied so that the color will last longer.
Wash with cooler water. Keep color longer by turning down the thermostat in the shower. Hot water can cause the hair shaft to expand and lead to more dissolution of hair-color molecules. Washing and rinsing with cool water can lock in the color longer.
April Robertson, owner of Salon Milan in Searcy, said that changing your wash routine can also help maintain color.
“Try to wash every other day instead of every day,” she said. “It will help it from fading.”
Skip the sulfates. Sulfates are detergents used in shampoos that produce those lush suds many people
gifts she’ll LOVE
Proper hair care can mean the difference between vibrant, healthy hair and faded hair.
equate with cleanliness. Sulfates can strip dyes from the hair and lead to premature fading.
Robertson added that while sulfate is a detergent to avoid, you should also stay away from parabens, which are preservatives used in cosmetic and pharmaceutical products.
“[Make sure shampoo is] sulfate- and paraben-free,” she said. “The sulfates and all the additives in all the over-the-counter products will strip hair color.”
Use a color-extending product. Color-extending products come in two varieties: those that deposit small amounts of color to help keep the overall shade fresh, and others that don’t add color but help seal the cuti- cle so that existing color will not fade away. The Good Housekeeping Research Institute tested nine brands, including 24 products, and found most of the products, such as color shampoos, helped dyes last longer than regular shampoos.
Protect against the sun. Your skin is not the only part of the body that needs to be shielded from the sun. Ul- traviolet light can cause premature fading of hair color. Look for a product that defends against UV damage, and wear a hat when out in strong sun.
Head back to the salon. Some salons offer free or inexpensive glossing treatments. This 10-minute service can extend the life of your hair color.
Robertson said frequency of visits depends on the hair type.
“[You should return] every six to eight weeks. Some people come every four weeks; it just depends on the regrowth. Everyone is different,” she said.
By following some easy hair-care tips, women can keep their color lasting longer. Clients should speak with their stylists for more direction and advice about hair color.
—Courtesy of Metro Creative, with contributions by Spencer Griffin, special sections writer
Providing therapeutic services to children, adolescents and adults across Northeast, North Central & Central Arkansas.
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LIFE is meant to be ENJOYED!
Tee time
Give Mom the ease and comfort of a great tee for Mother’s Day. These classic Crusher T-shirts from Life is Good are washed for everyday softness and feature a slight waist shape, a narrower cuff and hem, and ribbing at the neck and come in V-neck and crew-neck styles. TO BUY: Dancing Cranes, Heber Springs
Accent piece
This unique, versatile item offers a plethora of uses that can enhance a home’s décor. The photo frame raises and lowers for a variety of looks, and the drawer, which opens and shuts, can be used to hold decorative items or a small live plant. TO BUY: Corner Gifts & Florist, Searcy
Summer showstopper
Be the belle of the beach party in this breezy, turquoise-colored dress, which features a fashionable geometric print. To complement the look, add some shine with this pink necklace-and-earrings set by Bogot. TO BUY: Symmetrix Salon & Day Spa, Searcy
Sleek style
Keep your wardrobe updated with these stylish, colorful tops. Whether it’s the crochet crop top or the green pullover and tunic, you will leave others trying to achieve the great style you’ve captured. TO BUY: Stotts Drug Store, Searcy
featured business
MEDRA’S DESIGNER CONSIGNER
103 W. Market Ave., Searcy 501-203-4195
Custom comfort
Bring a touch of luxury to your home with custom-designed pillows and bath wraps. These items are available in a variety of styles, and they can be personalized to help make your home décor uniquely yours. TO BUY: Beebe Flower
Shop Inc., Beebe
April 20 was opening day for a new business in town — Medra’s Designer Consigner, where one can find all types of upscale clothing and accessories, including women’s clothing, men’s wear, children’s clothes, accessories and shoes. The range of items does not stop there. The store also carries home-décor pieces that include vintage items, as well as antiques. Owner Medra Haddock retired from her job at a major retailer — a job she had been at for 25 years and five months — to begin her new venture as a business owner. She and her staff welcome the community to come by and enjoy the store and what it has to offer.